----March 31, 2011---
BETHEL, Conn., (March 31, 2011) –Cee Lo Green may be best-known for his break-up anthem ‘Forget You,’ which earned him a 2011 Grammy Award, but the entertainer today will change his tune to reveal a softer, more vulnerable side with the ‘Thank You’ charity track. Cee Lo will tell his little-known personal rescue story through original lyrics he created in tribute to the one million volunteer firefighters across the counftry. It’s his way of partnering with Duracell and the National Volunteer Fire Council for the Power Those Who Protect Us program, designed to donate batteries while supporting and raising awareness for our nation’s volunteer firefighters.
When Cee Lo was only two years old, his mother was in a near-fatal car accident and was miraculously rescued by a group of volunteer firefighters in Atlanta. The new ‘Thank You’ song will serve as an ode to the firefighters who saved his mother’s life and to the 23,000 volunteer fire departments across the county that put their lives in danger daily to protect their communities. The track will be released as a free download, available exclusively on Duracell’s Facebook page, Facebook.com/Duracell, in mid-April. The song will also be accompanied by a PSA-style music video featuring first-hand accounts by Cee Lo and heroic images from volunteer firefighters across the country.
“As entertainers in the public light, we have a unique opportunity to raise awareness for causes close to our hearts through our greatest passion: music,” said Green. “That’s why I am proud to join the Power Those Who Protect Us, to tell my own story and shed light on the tireless sacrifices our nation’s volunteers make each and every day to protect our communities.”
“We are excited to encourage local communities to join in our thank you efforts with Cee Lo, a superstar who has been profoundly impacted by the very community we’re supporting,” said Volker Kuhn, General Manager, North America for Duracell. “In addition to releasing our limited-edition track and video, we’ll also be thanking volunteers by doubling our initial contribution commitment from 10 million to 20 million batteries for the 23,000 volunteer fire departments in the United States.”
In addition to downloading the song and watching the touching video, local communities can also support the program, either by purchasing specially-marked packs of Duracell AA and AAA batteries or by thanking their local volunteers during one of the Power Those Who Protect Us ‘Thank You’ events. For each specially-marked battery pack purchased, Duracell will make a donation to the nation’s volunteer firehouses. Donations can also be localized to support specific volunteer firehouses by logging on to Duracell.com/Protect and entering a zip code. As part of the ‘Thank You’ event series, Duracell and the NVFC will partner with several communities and firehouses across the country to host fundraisers to benefit the needs of local volunteer fire units. For more information and upcoming dates, visit Facebook.com/Duracell.
Launched in January 2011, Power Those Who Protect Us, is a joint effort between Duracell and the NVFC to help equip the nation’s volunteer fire force, which makes up nearly three-quarters of our nation’s fire departments, with supplies they need to help power their everyday tools and life-saving devices. The program was created to help offset the out-of-pocket financial contributions many volunteers must make in order to support their local departments (64 percent of volunteers surveyed report that their departments are not sufficiently funded to sustain all areas of operations ). In fact, 86 percent of volunteer firefighters report that they or their families invest their own money in purchasing supplies and/or equipment for their department, with most of them (73 percent) investing up to $500 per year.
Due to the great initial response to and support for the program, Duracell is proud to announce today that it will be doubling its battery donation goal to provide the volunteer community with more than 20 million batteries for the 23,000 volunteer fire departments across the country.
For more information or to get involved in Duracell's Power Those Who Protect Us battery donation program, visit Duracell.com/Protect and/or Facebook.com/duracell.
Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in lighting, renewable power and wireless charging technologies to help consumers live life without limits. Visit duracell.com for more information, follow us on Twitter.com/Duracell_Power, and like us on Facebook.com/Duracell.
The National Volunteer Fire Council (NVFC) is the leading nonproﬁt membership association representing the interests of the volunteer ﬁre, EMS , and rescue services. Organized in 1976, the NVFC serves as the voice of the volunteer ﬁre and emergency services in the national arena and provides invaluable tools, resources, programs, and advocacy for ﬁrst responders across the nation. Each state ﬁreﬁghter’s association elects a representative to the NVFC Board of Directors.
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