Press Room

In 2006, Duracell^® and the National Center for Missing & Exploited Children^® (NCMEC^®) joined forces to create the Power of Parents program — a nationwide child safety preparedness program designed to help families protect their children.

Read the latest Power of Parents program news below:

September 30, 2008 - National Center for Missing & Exploited Children and Duracell Help Address New School Year Safety Findings with Introduction of Child Safety Handbook
May 2, 2007 – Duracell^® and the National Center for Missing & Exploited Children^® Unveil Free Children's Book with Updated Child Safety Lessons
May 2, 2007 – Duracell^® and the National Center for Missing & Exploited Children^® “Power of Parents” Program One-Sheet (PDF)
May 2, 2007 – Duracell^® and the National Center for Missing & Exploited Children^® “Power of Parents” Program Statistics
September 6, 2006 – National Center For Missing & Exploited Children^® and Duracell^® Launch Child Safety Education Campaign For Back-To-School
April 26, 2006 – Duracell^® and The National Center For Missing & Exploited Children^® Partner to Help Empower and Educate Families

If you are a member of the press and would like further information about the program, please contact Courtney Perry by email or by phone at 212-613-4926.

Teaching Tools
Effectively communicate safety awareness to your children with our teaching tools, including our free storybook and our age-specific Teachable Moments Guides. Learn more.

Child Photo ID Kit
A recent photo is one of the most useful tools to help recover missing children. Use our free photo ID kit and reminder service to keep your child's photo up-to-date.