DURACELL understands that the flashlight shopping experience can be confusing.  Many products offer unnecessary features and their packaging leaves it up to you the consumer to determine the benefits and usage occasions.  Duracell has developed a solution to ease your shopping experience!

The DURACELL Flashlight line is designed, packaged and displayed in the following three color-coded categories based on key usage occasions:  Outdoor (green), Home/Auto (blue) and Personal (red).  Packaging and displays reinforce these product segments with matching color-coded icons that identify the usage occasion, while communicating key attributes that are relevant to you.

•  DURACELL^® brand name


•  Advanced design with touch and feel feature on rubber lights


•  Color-coded segmentation icon linked to key usage occasion


•  DURACELL^® COPPERTOP™ alkaline batteries included*

Back:

•  Product “break-apart” to communicate bulb info and loading method


•  Product Range Educational Section


•  Guarantee Statement