Q. Background. What is the Duracell Toy Survey?

A. Established in the US since 1989 where it is recognised as providing a key guide to the best selling toys for the following Christmas. The survey in Europe since 2000, covers 9 major European countries - Belgium, France, Germany, Italy, Netherlands, Portugal, Spain, Sweden, and UK .

Q. Who are the judges?

A. The toughest panel we could find - the children! This is the only pan-European survey of its kind to test the latest toys using the actual audience, children.

Q. Is this strictly limited to battery operated toys?

A. No, the survey provides an impartial and invaluable insight including both battery and non-battery operated toys.

Q. Is there a criteria for toys to enter?

A. Yes, toys must be aimed at the 5-10 age group, be available at retail level in all of the countries in which the toy is being surveyed on and be available for testing by June 2007. If for unforseeable reasons a toy is not available in a test market, it will be removed from the results ranking, effectively "bumping up" the list.
The Duracell European Toy Survey is open to both battery and non-battery operated toys.

Q. Why Duracell?

A. "With so many offers at Christmas, it can be very difficult for parents to know which toys are the best. So, we run the Duracell Toy Survey to elp consumers know which battery and non-battery toys will be the most popular this Christmas"
Jeannette Potts - Brand Manager, Duracell Major Cells.

Q. What manufacturers are involved?

A. Leading European Toy manufacturers.