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Upgrade to the Power of Duracell Optimum*

Duracell Optimum

Delivers Extra Life or Extra Power in a Wide Range of Devices*

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*Vs. Coppertop AA/AAA, Duracell Optimum can deliver extra power in some devices or extra life in others, in a wide range of devices.
Duracell Innovation

Lithium Coin Battery Safety

From car remotes and watches to games and glucometers we all rely on devices in different ways. With Duracell Lithium Coin batteries, you can expect reliable, long lasting power.

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Duracell Products

Long-lasting batteries that power your everyday life.

Duracell Optimum
Lithium Coin
Coppertop Battery
Power Banks
Specialty & Other Products
Hearing Aid Batteries
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Duracell Optimum

With the power to upgrade your devices to work even better, Duracell Optimum is no ordinary battery. Observe as we demonstrate the power of Duracell Optimum.*

*Vs. Coppertop AA/AAA, Duracell Optimum can deliver extra power in some devices or extra life in others, in a wide range of devices.
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Featured Product

Lithium Coin Batteries

Our Duracell Lithium Coin batteries are guaranteed for 10-years in storage, so you can be confident they will be ready when you need them.

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Coppertop batteries in a remote control
Featured Product

Coppertop Batteries

Keep your everyday devices going strong with dependable, long-lasting Coppertop batteries.

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Trusted Technology

Superior quality, dependability, and decades of innovation have made Duracell the brand it is today. Explore our past, present, and ways we can work with you in the future.

Duracell Innovation

Explore how Duracell continues to make batteries more powerful and efficient.

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Technical Library

Instructions, specs & data, safety recommendations, and much more.

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OEM

Learn about manufacturing, distribution, sales, and technical consulting.

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Duracell Programs

Featured Programs

Duracell is committed to powering communities and organizations, ensuring safety, and keeping devices running when they’re needed most.

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  • Power Safely at Home

    Lithium coin batteries can be a hazard for small children. If swallowed, a lithium coin battery can get lodged in a child's esophagus and cause serious harm in as little as two hours.

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  • Lithium Coin Battery Safety

    Did you know that hundreds of lithium coin batteries are accidentally ingested every year? To help keep children safe, Duracell continues to innovate new battery safety features. Our latest is a non-toxic bitter coating designed to help discourage swallowing.

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    Child discovering a lithium coin battery

  • PowerForward

    When families are affected by natural disaster, our Duracell PowerForward truck helps them recharge, reconnect and recover.

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    Copper and Black PowerForward truck on the road