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Duracell Optimum

Delivers Extra Life or Extra Power in a Wide Range of Devices*

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*Vs. Coppertop AA/AAA, Duracell Optimum can deliver extra power in some devices or extra life in others, in a wide range of devices.
Duracell Innovation

Lithium Coin Battery Safety

Long-lasting power for your specialty devices.

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Duracell Products

Long-lasting batteries that power your everyday life.

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Lithium Coin Batteries

As much as we all love our devices, we love our children much more. That’s why Duracell has a tradition of developing safety features, specifically for our lithium coin batteries. Childproof packages, warning labels, and now a bitter coating on the battery help prevent accidental ingestions.

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Coppertop Batteries

Keep your everyday devices going strong with dependable, long-lasting Coppertop batteries.

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Trusted Technology

Superior quality, dependability, and decades of innovation have made Duracell the world’s #1 battery brand. Explore our past, present, and ways we can work with you in the future.

Duracell Innovation

Explore how Duracell continues to make batteries more powerful and efficient.

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Instructions, specs & data, safety recommendations, and much more.

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Duracell is committed to powering communities and organizations, ensuring safety, and keeping devices running when they’re needed most.

  • Lithium Coin Battery Safety

    Did you know that thousands of lithium coin batteries are accidentally swallowed every year? To help prevent ingestion, Duracell continues to innovate new child safety features. Our latest is a non-toxic bitter coating designed to discourage swallowing.

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