Duracell Products
Long-lasting batteries for the moments that matter most.
Featured Product
Coppertop Batteries
Duracell Coppertop AA and AAA alkaline batteries contain Duracell's patented POWER BOOST™ Ingredients which deliver lasting performance in your devices.
Featured Product
Lithium Coin Batteries
Our Lithium Coin 20 mm batteries feature our innovative safety features including a non-toxic, bitter coating* that helps prevent accidental ingestion and comes in child-secure packaging.
*Available on 2032, 2025, and 2016 sizes
Featured Product
Duracell Optimum
With 4X the patented POWER BOOST™ Ingredients vs. Coppertop, Duracell Optimum is our #1 best performing alkaline battery.
Trusted Technology
Superior quality, dependability, and decades of innovation have made Duracell the brand it is today. Explore our past, present, and ways we can work with you in the future.
Duracell Innovation
Explore how Duracell continues to make batteries more powerful and efficient.
Duracell Programs
Featured Programs
Duracell is committed to powering communities and organizations, ensuring safety, and keeping devices running when they're needed most.
Child Safety Innovation
Did you know that hundreds of lithium coin batteries are accidentally ingested every year? To help keep children safe, Duracell continues to innovate new battery safety features. Our latest is a non-toxic bitter coating designed to help discourage swallowing.
PowerForward
When families are affected by natural disaster, our Duracell PowerForward truck helps them recharge, reconnect and recover.