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Duracell + Atlassian Williams F1 Team

A Drive for Higher Performance.

Competing at the highest level takes an unrelenting drive to push what's possible. It's why Duracell is proud to partner with Atlassian Williams F1 Team, and to bring our power and performance to theirs.

Close-up of a Williams Racing Formula 1 car on the track

DURACELL X ATLASSIAN WILLIAMS F1 TEAM

Tested and Trusted on the Racetrack.

Williams Racing engineers and mechanics working on the F1 car in the garage during a race weekend.
Williams Racing drivers Alex Albon and Carlos Sainz discussing strategy in the team paddock.
Full-body portrait of Williams F1 drivers Carlos Sainz and Alex Albon in their official white and blue racing suits.

Power and Perseverance.

A close-up view of the Williams Racing Formula 1 car, highlighting the Duracell branding on the engine cover and the Komatsu logo on the sidepod.

Formula 1 Cars Don't Run on Batteries. But They Can't Run Without Them.

Behind the scenes, the reliability and power of Duracell's high-performance batteries helps Atlassian Williams F1 Team compete at the highest level. On the track and in the factory, the team uses Duracell batteries in more than twenty critical devices to maximize performance, including temperature probes, micrometers, and digital pressure gauges.

DURACELL AND ATLASSIAN WILLIAMS F1 TEAM ARE GIVING YOU THE CHANCE TO

*NO PURCH. NEC. 50 US/DC, 18+. Void where prohibited. Sweeps ends 4/10/26, Game ends 5/3/26. Sub2Rules incl. free entry/prizes/odds: RacingSweeps.Duracell.com/rules

DURACELL X WILLIAMS RACING

Duracell's latest technology helps power Williams Racing

Duracell's latest technology in their Coppertop and Optimum AA & AAA lineups help power Williams Racing. They are the only batteries with PowerBoost ingredients, making them the most advanced Duracell batteries ever. Put the power of Duracell in your devices.

A close-up view of the Williams Racing Formula 1 car, highlighting the Duracell branding on the engine cover and the Komatsu logo on the sidepod.

DURACELL X ATLASSIAN WILLIAMS F1 TEAM

FAAst Gets FAAAster.

Explore the ever-evolving technology behind the Atlassian Williams F1 Team cars.

Promotional banner for the Duracell x Atlassian Williams F1 Team partnership titled "Fast Gets Faster."
360 degree camera
Antenna
Onboard camera
Air Intake
Rear impact protection structure & safety light
Promotional banner for the Duracell x Atlassian Williams F1 Team partnership titled "Fast Gets Faster."

THE

IS BACK

 A RACING SIMULATOR

Get behind the wheel of an Atlassian Williams F1 Team simulator and set your fastest lap.

EXCLUSIVE PRIZES

Compete for signed Atlassian Williams F1 Team merchandise and exclusive prizes.

Hosted by Duracell + The Home Depot!

Join us for a Q&A with Atlassian Williams F1 Team Driver Alex Albon

Store Address: 950 SE 12th St, Hialeah, FL 33010
Event Date: April 29th, 2026
Event Time: 11AM-5PM, Alex Albon Appearance at 4PM-5M

First 200 Fans to Purchase Batteries Get Priority Viewing for the Q&A!

Arrive early to secure your spot at the front of the stage.

EXCLUSIVE SIM RACING COMPETITION

Prove you're Built Different! The three fastest sim drivers of the day will win an exclusive meet and greet with Alex Albon.

WIN WILLIAMS F1 TEAM MERCHANDISE

From exclusive autographed items to premium gear, fans can score exclusive prizes.

*Purchase and same-day Home Depot receipt required. Meet and greet with Alex Albon limited to top three sim racers; all others limited to Q&A and promotional activities. Duracell reserves the right to modify or cancel event details, including driver attendance and timing.

More ways to power up

Whether you want to work or play, Duracell batteries are available in a wide variety of types and sizes.

CR 2032 Lithium Coin Battery

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Coppertop Battery

Get dependable, long-lasting Coppertop batteries with POWER BOOST™ Ingredients. These batteries have been engineered to deliver the life you need for your suitable, everyday devices.

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Power 300

Designed for home or outdoor use with 300 watts of backup power for emergency preparedness kits, power outages, home electronics, mobile devices, lighting, speakers, or any small electronics that make your life easier.

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