Duracell Products
Long-lasting batteries for the moments that matter most.
Featured Product
Coppertop Batteries
Duracell Coppertop AA and AAA alkaline batteries, built in the USA with US and global parts, contain Duracell's exclusive POWER BOOST™ Ingredients, which deliver dependable, long-lasting power to your everyday devices.
Featured Product
Lithium Coin Batteries
Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries. Its latest innovation is a bitter coating on the cell that is designed to help discourage accidental swallowing. Duracell also features child secure packaging which makes it nearly impossible to open with bare hands.
*Available on 2032, 2025, and 2016 sizes
Featured Product
Duracell Optimum
Duracell Optimum batteries contain 4X of Duracell's patented POWER BOOST™ Ingredients vs. Coppertop
Trusted Technology
Superior quality, dependability, and decades of innovation have made Duracell the brand it is today. Explore our past, present, and ways we can work with you in the future.
Duracell Innovation
Explore how Duracell continues to make batteries more powerful and efficient.
Duracell Programs
Featured Programs
Duracell is committed to powering communities and organizations, ensuring safety, and keeping devices running when they're needed most.
Child Safety Innovation
Did you know that hundreds of lithium coin batteries are accidentally ingested every year? To help keep children safe, Duracell continues to innovate new battery safety features. Our latest is a non-toxic bitter coating designed to help discourage swallowing.
PowerForward
When families are affected by natural disaster, our Duracell PowerForward truck helps them recharge, reconnect and recover.