Accidental ingestions of lithium coin batteries among young children are on the rise. In fact, there are 7,000 battery ingestions in the U.S. each year 1. Duracell is deeply committed to producing the safest lithium coin batteries possible, offering the only ones (2032, 2025 and 2016) with an innovative non-toxic bitter coating that helps discourage kids from swallowing them. When it comes to lithium coin batteries, #BitterIsBetter.
Duracell is encouraging parents and caregivers to practice battery safety by swapping out the lithium coin batteries in their homes with the safer option - Duracell Lithium Coin with Bitter Coating. How do you know which batteries are better? Look for Duracell’s ‘Bitter Taste’ icon in stores and online.
It takes one second for a child to swallow a lithium coin battery, and as little as two hours for it to burn their esophagus and do permanent damage. Join parents across the country by committing to replace the lithium coin batteries in your home with the safest lithium coin battery option available – Duracell Lithium Coin with Bitter Coating.
Watch the video to learn more about lithium coin battery safety. #BitterisBetter.
with kids under 6 have had to stop their child from putting something hazardous in their mouth, and 40% have had to remove something hazardous.
with kids 6 and under agree they need to be more vigilant to ensure kids don’t swallow lithium coin batteries.
are much more likely to buy lithium coin batteries that help protect children from accidentally swallowing them.
For more information about lithium coin batteries and additional tips to keep your family safe,
download the #BitterIsBetter product safety guide
Looking for more information and additional tips?
For more information on the latest safety innovation added to our lithium coin batteries please visit our product page.
For more information on Bitrex, please visit the Bitrex website.
If your child swallows a battery, go to the emergency room.
If you have other questions or concerns, call 1-800-498-8666 or visit www.batteryingestionhotline.com.
Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.
Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.
Duracell has a tradition of investing in extensive development in features that can help keep children safe, specifically for its lithium coin batteries.
