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Duracell + Atlassian Williams F1 Team

A Drive for Higher Performance.

Competing at the highest level takes an unrelenting drive to push what's possible. It's why Duracell is proud to partner with Atlassian Williams F1 Team, and to bring our power and performance to theirs.

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Partnership
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On the track
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The vehicle
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sweepstakes
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store events
Logos for Atlassian and Duracell, announcing the partnership with Williams F1 Team.

Duracell + Atlassian Williams F1 Team

One Legacy of Power Joins Another.

Duracell has a rich history of performance and innovation, but we're always striving to improve. Atlassian Williams F1 Team is no different as it pursues a return to the podium. From AA batteries to lithium coins, we're thrilled to help power the ride.

Duracell and Atlassian Williams F1 Team partnership announcement: One Legacy of Power Joins Another.
Close-up of a Williams Racing Formula 1 car on the track

DURACELL X ATLASSIAN WILLIAMS F1 TEAM

Tested and Trusted on the Racetrack.

Williams Racing engineers and mechanics working on the F1 car in the garage during a race weekend.
Williams Racing drivers Alex Albon and Carlos Sainz discussing strategy in the team paddock.
Full-body portrait of Williams F1 drivers Carlos Sainz and Alex Albon in their official white and blue racing suits.

Power and Perseverance.

A close-up view of the Williams Racing Formula 1 car, highlighting the Duracell branding on the engine cover and the Komatsu logo on the sidepod.

Formula 1 Cars Don't Run on Batteries. But They Can't Run Without Them.

Behind the scenes, the reliability and power of Duracell's high-performance batteries helps Atlassian Williams F1 Team compete at the highest level. On the track and in the factory, the team uses Duracell batteries in more than twenty critical devices to maximize performance, including temperature probes, micrometers, and digital pressure gauges.

Duracell and Atlassian Williams F1 Team are giving you A Chance to

NO PURCH NEC. 50 US/DC, 18+. Void where prohibited. Enter sweeps by 9/28/26 (Austin prize) or 10/26/26 (Vegas prize). Game ends 11/21/26. Sub2Rules incl. Free entry: USracingsweeps.duracell.com.

THE

IS BACK

VISIT A PARTICIPATING HOME DEPOT NEAR YOU FOR A CHANCE TO

Person playing a racing simulation game on a simulator setup with a steering wheel and monitor.

 A RACING SIMULATOR

Get behind the wheel of an Atlassian Williams F1 Team simulator and set your fastest lap.

A smiling man holds a team shirt in front of a leaderboard display at a racing event.

EXCLUSIVE PRIZES

Compete for Atlassian Williams F1 Team merchandise and exclusive prizes.

FIND A PARTICIPATING THE HOME DEPOT STORE EVENT NEAR YOU

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Date

Address

City

State

July 11, 2026

1220 N WENDOVER RD

CHARLOTTE

NC

28211
North Carolina

July 12, 2026

9517 STRICKLAND RD

RALEIGH

NC

27615
North Carolina

July 13, 2026

11915 RETAIL DRIVE

WAKE FOREST

NC

27587
North Carolina

July 15, 2026

210 EASTWOOD RD

WILMINGTON

NC

28403
North Carolina

July 16, 2026

951 OAK FOREST LANE

MYRTLE BEACH

SC

29577
South Carolina

July 18, 2026

20 GATEWAY VILLAGE RD

BLUFFTON

SC

29910
South Carolina

July 20, 2026

1901 E VICTORY DR

SAVANNAH

GA

31404
Georgia

July 22, 2026

2450 CUMBERLAND PKWY

ATLANTA

GA

30339
Georgia

July 23, 2026

2525 PIEDMONT ROAD NE

ATLANTA

GA

30324
Georgia

July 24, 2026

650 PONCE DE LEON

ATLANTA

GA

30308
Georgia

Not found

Duracell + Atlassian Williams F1 Team

The Same Batteries That Power Their Devices Power Yours

The difference between success and failure in high-performance racing can be as small as 5 cm. That happens to be the length of a Duracell AA battery. Coincidence or not, our batteries power critical devices for Atlassian Williams F1 Team on race day. And for you, every day.

DURACELL X WILLIAMS RACING

Duracell's latest technology helps power Williams Racing

Close-up of a Formula 1 car's rear wing with "Duracell" branding visible.

Duracell's latest technology in their Coppertop and Optimum AA & AAA lineups help power Williams Racing. They are the only batteries with PowerBoost ingredients, making them the most advanced Duracell batteries ever. Put the power of Duracell in your devices.

Text design featuring the phrase "BUILT DIFFERENT" in bold, contrasting colors of white and orange.
A close-up view of the Williams Racing Formula 1 car, highlighting the Duracell branding on the engine cover and the Komatsu logo on the sidepod.

DURACELL X ATLASSIAN WILLIAMS F1 TEAM

FAAst Gets FAAAster.

Explore the ever-evolving technology behind the Atlassian Williams F1 Team cars.

Promotional banner for the Duracell x Atlassian Williams F1 Team partnership titled "Fast Gets Faster."A distorted, abstract design featuring swirling lines and varying shades of gray and blue.
Two circles, one light blue and one dark blue, overlapping slightly in a minimalist design.Solid light blue background with no distinguishing features or designs.
360 degree camera
Two circles, one light blue and one dark blue, overlapping slightly in a minimalist design.Solid light blue background with no distinguishing features or designs.
Antenna
Two circles, one light blue and one dark blue, overlapping slightly in a minimalist design.Solid light blue background with no distinguishing features or designs.
Onboard camera
Two circles, one light blue and one dark blue, overlapping slightly in a minimalist design.Solid light blue background with no distinguishing features or designs.
Air Intake
Two circles, one light blue and one dark blue, overlapping slightly in a minimalist design.Solid light blue background with no distinguishing features or designs.
Rear impact protection structure & safety light
Promotional banner for the Duracell x Atlassian Williams F1 Team partnership titled "Fast Gets Faster."

More ways to power up

Whether you want to work or play, Duracell batteries are available in a wide variety of types and sizes.

CR 2032 Lithium Coin Battery

Help keep children safe with our child safety features.

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Coppertop Battery

Get dependable, long-lasting Coppertop batteries with POWER BOOST™ Ingredients. These batteries have been engineered to deliver the life you need for your suitable, everyday devices.

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Power 300

Designed for home or outdoor use with 300 watts of backup power for emergency preparedness kits, power outages, home electronics, mobile devices, lighting, speakers, or any small electronics that make your life easier.

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