Effective Date: January 1st, 2020
Thank you for visiting the Duracell website. This website is intended for individuals located in the United States. If you are located outside of the United States, please exit this website and visit our local country specific websites. The operator of this website is Duracell U.S. Operations, Inc., a Delaware corporation with its registered office at 1209 Orange Street, Wilmington, Delaware, United States.
Trust is a cornerstone of our corporate mission.
We collect information from and about you from various sources. This includes: information we collect directly from you when you provide it to us; information that is collected automatically when you visit our website, use our mobile applications or other services, and interact with our emails, ads and other online content; and information that we receive about you from third parties and from publicly available sources.
We may collect information directly from you when you voluntarily choose to provide to us when you participate in our offers, promotions, and competitions, call or email us, or otherwise provide information directly to us.
We may collect the following types of information directly from you:
We, our service providers, and other third parties use web server log files and cookies, web beacons, pixels, and other technologies to collect information when you visit our websites, view our online advertisements or promotions, open emails you receive from us, or use our mobile applications or other services. Examples of information collected automatically include:
All of the information we collect from or about you may be combined and used and shared as described in this Policy.
Duracell uses personal data and/or information in the following ways:
Duracell provide a variety of services on our websites using cookies. We place cookies on your device in order to provide you with personalized access to essential services, enhance website functionality, and to show you offers and services tailored to your apparent interests.
A cookie is a small piece of data that a web site can send to your browser, which may then be stored on your hard drive as a “tag” that identifies your computer. The cookie has a unique ID assigned to your device, but typically does not contain data that directly identifies you like your name or email address. It helps to navigate from page to page on a website, provide secure connections, and remembers preferences from a previous visit, when you return. Cookies can allow us to properly format the web page on subsequent visits for your specific computer and browser, letting us personalise your experience and tailor our interactions with you. Cookies also help us to gather anonymous statistics about usage and effectiveness of our website and mobile applications.
Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. We use both persistent and session cookies on our website.
Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. The “Help” feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. For more information on how to manage browser cookies, see http://www.allaboutcookies.org .
The Help feature on many browsers and devices will tell you how to adjust cookie configurations on the following browsers, please click on the relevant link below:
However, disabling all cookies could diminish the functionality of the site and negatively impact your site experience.
Please note that by disabling or deleting cookies, you may not be able to access the full functionality of the Site. Disabling or clearing cookies also may affect cookie-based opt-outs by either preventing you from using such cookie-based opt-outs or clearing opt-outs that you previously set.
You may receive interest-based advertisements, offers or other content as you interact with websites or mobile applications. Interest-based advertising is online advertising from Duracell and/or third parties that is tailored to your apparent interests and sent to your device using a cookie or other identifier assigned to your device. These cookies or other identifiers are placed in general interest categories that we infer from information such as:
We have designed our interest-based advertising systems to deliver such ads to you based only on data that does not directly identify you.
You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices .
Some of the third parties that we may work with may participate in the Digital Advertising Alliance’s self-regulatory program, which provides consumers tools to opt-out of receiving interest-based advertising. Click here to learn more about the DAA’s WebChoices tool. To help control or block certain ads in mobile applications, you may choose to download and utilize the DAA mobile app by clicking here .
This website does not support, nor respond to, “do not track” or similar technical requests.
The success of our business depends on your trust, and we do not sell your personal data and/or information to marketers outside of Duracell. We do not share personal data and/or information except as described below.
Third-party service providers
For example, we may rely on a service provider to:
Aggregated and non-personal data and/or information
We may disclose your personal data and/or information:
Your personal data and/or information may be transferred and stored outside of your country of residence, which may be subject to different standards of data protection. Duracell may transfer your personal data and/or information within Duracell and/or to other third parties, such as our third-party service providers, who may be located in other jurisdictions. When we do so, we transfer personal data and/or information in compliance with applicable data protection laws. We have implemented procedures and controls to help ensure that personal data and/or information is protected no matter in what country it is stored or to what country it is transferred.
You can manage your personal data and/or information in the following ways:
You decide whether to volunteer certain personal data and/or information to us. While you may be able to use some features of our websites, mobile applications, services and offers without providing certain personal data and/or information to us, you may be required to provide us specific personal data and/or information in order to use others, such as receiving promotional information, participating in contests and special offers, and using certain websites, services and mobile applications.
You can opt out of continued personal data and/or information collection through our mobile applications by deleting the application from your device. However, this does not delete the personal data and/or information previously collected about you.
You may opt out at any time from the continued collection of precise location information from your device by us and third parties by adjusting the settings on your device.
For information about your choices to manage cookies and other tracking technologies, see the Cookies section above.
For information about your choices to manage interest-based advertising, see the “Interest-Based Advertising” section above.
Our websites and mobile applications are not directed to individuals under the age of 13. If you are under the age of 13, do not use our websites, mobile applications or services or provide us with any personal information. We do not knowingly collect personal information online from children under the age of 13 or as defined by local legal requirements. If you are a parent or guardian of a child under the age of 13 and believe that child has provided their personal information on our websites or mobile applications without your consent, please contact us at firstname.lastname@example.org and we will delete that personal information in accordance with applicable law.
Individuals who reside in California and have an existing business relationship with us may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted by filling out the CCPA PRIVACY REQUEST FORM and emailing it to us at email@example.com . Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to any email addresses other than the email address specified in this paragraph.Download The Request Form
If you have any questions, inquiries, or complaints about the collection or use of your personal data and/or information, please contact us at: firstname.lastname@example.org .