Duracell Innovation

Duracell is the world’s #1 battery brand, offering superior quality and dependability when you need it most.

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Powered By Duracell

Our “Powered by Duracell” program invites manufacturers of battery-powered devices to leverage Duracell’s superior technology and iconic branding to maximize the performance of your devices and elevate your brand equity.

When you use “Powered by Duracell” logos on your devices’ packaging, you improve the way customers perceive and interact with your device in three powerful ways.

01 Elevate the Equity of Your Devices

It has been shown consumers trust the quality of a device more when it features the “Powered by Duracell” branding.*

02 Ensure your Device Performs at its Best

One of Duracell’s core competencies is to provide high performing quality batteries. This assures consumers that they will have the best experience using your devices when they include Duracell.

03 Improve Your Customers’ Shopping Experience

“Powered by Duracell” logos do a better job of telling shoppers that batteries are included (or not included) than standard “batteries included” or “batteries are not included” language.

Duracell Optimum

Duracell Optimum delivers extra life in some devices or extra power in others vs. Coppertop AA. Let Duracell change your life.

Duracell Optimum

Duracell Optimum delivers extra life in some devices or extra power in others vs. Coppertop AA. Let Duracell change your life.

Duracell Optimum

Duracell Optimum delivers extra life in some devices or extra power in others vs. Coppertop AA. Let Duracell change your life.

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