Duracell is the UK's number 1 battery for toys*. Our batteries go on and on, meaning your children (big and small) can play longer, much longer**.

2007 Toy Survey

About the Duracell Toy Survey…

Can you hear Santa’s sleigh bells? Well maybe not just yet, but Christmas is approaching fast and bringing with it that inevitable sense of panic about what to buy for the children.

Well fear not, help is at hand as the results from Duracell’s European Toy Survey[1], the only one to ask children about their favourite toys and play habits, are in! The votes have been counted and verified and they exclusively reveal the top ten hottest toys that children in the UK across the land will be hoping to find sitting under the tree on Christmas morning. click here to see the winners!

[1] The Duracell European Toy Survey was conducted across nine European countries, France, Spain, Belgium, UK, Netherlands, Portugal, Sweden, Germany and Italy. Over 900 children aged 5 – 10 were surveyed (100 per country) with an even gender split.

*NUS 2003. **Than ordinary Zinc Carbon batteries