Duracell is embarking on the Power Safely campaign to help prevent accidental ingestions and bring awareness to the hidden danger of lithium coin batteries. Download the Power Safely Guide to learn more about the devices in your home and how you can take preventative steps to help keep children safe from accidental ingestions. Download the Power Safely Guide
Parents across the U.S. were selected to evaluate Duracell’s new lithium coin battery with bitter coating and we’re proud to announce we were awarded the coveted Parent Tested Parent Approved (PTPA) Winners Seal of Approval.
Our parent testers were excited for the on-cell bitter coating innovation to hit the market to help families avoid the potential for accidental ingestions. Because of the added safety feature on Duracell’s new Lithium Coin batteries, we’re proud to announce these products as a 2020 Parent Tested Parent Approved award recipient.
Marisa Soto and her family have teamed up with Duracell, to bravely tell their heart-wrenching story and to introduce Duracell’s new child safety campaign – Power Safely. The Power Safely campaign strives to inform parents and caregivers on how they can help keep children safe through ongoing education, sharing safety tips, and by offering lithium coin products that come in child-secure packaging and are equipped with a non-toxic bitter coating, designed to help deter swallowing. Together, Duracell and the Soto family aim to bring awareness to the hidden danger of lithium coin batteries and steps parents can take to help avoid accidental ingestions.
It was a normal day in the Soto Family household, when Marisa and David Soto were getting ready to go to work. Their 13-month-old son Cameron was on their bedroom floor playing with a pile of his toys, still in sight of his mother who was curling her hair.
In the matter of seconds, their world was turned upside down.
Terror and confusion struck Marisa as she witnessed her son starting to gag on the floor next to her. She looked around, and nothing dangerous seemed to be in sight. As Cameron’s physical condition continued to worsen, Marisa instinctively knew something was wrong, and rushed her son to the hospital.
After a series of x-rays, tests, and an emotional, seemingly never-ending wait in the Emergency Room, the parents were informed that their son had swallowed a small coin battery, which was lodged in Cameron’s esophagus.
The saliva caused a chemical reaction with the battery in Cameron’s throat, resulting in a chemical burn and life threatening consequences.
Cameron and his family endured an unfathomable battle, consisting of multiple surgeries, a tracheotomy, and months of being in a medically induced coma.
As parents of two other young children, Marisa and David were used to prioritizing child safety around their home, and were no strangers to implementing safe practices, by installing baby gates, cameras, softening corners, locking drawers, and toppleproofing heavy furniture. Watch the Soto Family’s story above to learn more.
Duracell takes child safety very seriously and is continuously working to update precautions and safety standards to help keep children safe. As the #1 trusted battery brand, Duracell provides more safety features than other leading brands.
The latest safety innovation added to our lithium coin batteries (2032, 2025, and 2016 sizes) is a non-toxic bitter coating on the cell that is designed to help discourage swallowing.
We make our packaging difficult to open for a reason. The double blister design requires scissors—and determination—to remove the battery.
Every lithium coin battery package is clearly marked with a safety warning.
The positive side of the battery offers an additional safety warning.
There are simple things you can do to help prevent your child from coming in to contact with a lithium coin battery.
Lithium coin batteries are commonly used in devices all over your home:
Keep these devices out of reach and out of sight. Supervise your children if they come into contact with them.
Kids are curious. Even if you keep your devices away from your children, they might find them and get access to the batteries. A piece of duct tape or other tools can help secure battery compartments.
If you’ve got spare batteries, be sure to keep them secured and away from your children in a drawer, cupboard, or any other space that can be locked.
You can help at home by safely securing the devices below.