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Duracell’s latest safety features help keep children safe.
Duracell’s latest technology in their Coppertop and Optimum AA & AAA lineups help power Williams Racing.
Since 2011, Duracell has brought its reliable power to thousands of families through the Duracell PowerForward program.
Duracell Optimum batteries contain 4X of Duracell’s patented POWER BOOST™ Ingredients vs Coppertop
Get dependable, long-lasting Coppertop batteries with POWER BOOST™ Ingredients. These batteries have been engineered to deliver the life you need for your suitable, everyday devices.
With a long-lasting charge that requires fewer recharges, Duracell Rechargeable batteries really do set themselves apart from the rest.
Help keep children safe with our child safety features.
Procell is the Duracell company's professional business-to-business battery brand.