BETHEL, CT (April 21, 2016) –Duracell, the No. 1 battery brand trusted by consumers all over the world, announced today that it has signed a sponsorship agreement with Germain Racing to feature the Duracell special military brand on Casey Mears’ No. 13 GEICO Chevrolet SS during the 2016 NASCAR Sprint Cup Series season. Terms of the agreement were not disclosed.
“Duracell is extremely excited about partnering with Germain Racing to raise awareness of the sacrifices our military men and women undergo on a daily basis. This is another great opportunity to bring honor to our country’s soldiers,” said Jeff Jarrett, SVP of Marketing for Duracell. “Our history is rooted in the military – providing batteries that powered walkie-talkie’s used in military operations during WWII. Just as then, Duracell delivers long-lasting power when needed most.”
In four of the 2016 races, Germain Racing will feature a special Duracell Military logo on the No. 13 car and on Mears’ uniform. Germain will provide Duracell with track hospitality packages consisting of:
Duracell will be awarding these hospitality packages to active duty and retired military service members. Races where Duracell will honor our fallen heroes are: The NASCAR Sprint Showdown – May 20, Charlotte Motor Speedway; The Coca-Cola 600 – May 29, Charlotte Motor Speedway; The AAA Texas 500 – November 6, Texas Motor Speedway; and The Can-Am 500 – November 13, Phoenix International Raceway. The No. 13 Chevrolet SS showcar will also appear at various military exchange and commissary locations. In addition, Duracell will be a full-season associate sponsor and will appear on the “B-post” of the car beginning this weekend at Richmond International Raceway.
“Duracell is the most recognized and trusted battery brand by consumers and I’m honored to be able to represent them on the racetrack” said driver Casey Mears.
For more than 50 years Duracell has delivered the longest lasting and “Trusted Everywhere” power to the devices consumers rely on most such as, ear phones, flashlights, lanterns, headlamps, watches, medical devices, toys and more.. Duracell can be purchased around the world at discount stores, drug stores, markets, specialty- stores, warehouse clubs, and office supply stores, as well as Duracell.com.
Started in the 1920’s, the Duracell brand and company was recently acquired by the Berkshire Hathaway Company (NYSE-BRK) and has grown to be the leader in the single-use battery market in North America. Its iconic brand is known the world over. Our products are trusted in the devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway is a $210B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.
About Germain Racing
Team owner Bob Germain Jr. established Mooresville, NC-based Germain Racing in 2004 and collected two championships and impressive results in the NASCAR Camping World Truck and Xfinity Series in the team’s early years. Today, Germain Racing fields the No. 13 GEICO Chevrolet SS for driver Casey Mears in the Sprint Cup Series. Follow @GermainRacing on Twitter or become a fan of Germain Racing on Facebook. Team news and information can be found at www.GermainRacing.com.