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Duracell’s latest safety features help keep children safe.
Duracell’s latest technology in their Coppertop and Optimum AA & AAA lineups help power Williams Racing.
Since 2011, Duracell has brought its reliable power to thousands of families through the Duracell PowerForward program.
Long lasting batteries, guaranteed.
Long-lasting Power, Guaranteed. Duracell is the #1 trusted brand, so you know it is a battery you can trust.
Procell is the Duracell company's professional business-to-business battery brand.